Bringing Your Work to Life
Mugs available for purchase through Bitch Magazine
One of the things we suggest designers do when showing work in their portfolios is to show it in context. Check out how good these mugs look in use! Seeing it in some one's hand, filled with delicious coffee (is that a latte?) makes the image so much more engaging than seeing an Illustrator file of a mug with a logo on it. Bring it to life!
Also, when considering how to expand a line of collateral it can be easy to go with a coffee mug, t-shirt, canvas bag... okay, done. But think about what the company is about (you better know if it's in your portfolio, even if it's fictitious) before deciding what you're going to sell. Maybe there is something more unique and interesting, like a toy minibus or plant holder or socks. Think about what the company is about, research the customers or create personas before expanding a design line.
Why? So that you can be valued more as a designer, because it shows you're thinking and not just decorating.